On any given workday, there’s one thing that’s certain: Employees are on the move and it’s up to office managers, accounting managers and executives to ensure everything runs smoothly.

T Brand collaborated with Uber For Business to showcase the company’s services with a dynamic paid post that features the journeys of four co-founders and chief executives using the service throughout the day, showcasing how the platform increases productivity, saves money and streamlines processes.
The page design, navigation and interactions are inspired by U4B’s ethos of getting people moving from A to B, and with original illustrations and animations by emmy-award winning illustrator Bruno Mangyoku, the post helps to bring these companies and their employees to life by emphasizing U4B as an essential investment and valuable resource for small and mid-size businesses managing growing, on-the-go teams.

During the campaign’s launch, high-impact traffic drivers leading to the site were placed across the NYTimes website.