What better way to kick off the new year than with a Dating Guide for Singles featuring Dating trends with Bumble?

Bumble teamed up with The New York Times to bring their 2025 Dating Trends to the newspaper and Wordle during the busiest time of the year for dating apps.

My role was to bring their millennial, internet focused visual style and elements to the print and digital ecosystem, blending their established branding with the editorial aspect of the Times across a spread of two full pages and mobile devices. As an extension of the print pages, the digital first aspect of the Wordle units focused on one of the several dating trends mentioned in the paper.

With these executions, Bumble is helping users explore their own standards and date on their own terms.