Philips - What's Keeping Us Away from Doctors?

Philips partnered with T Brand to develop a post investigating the factors preventing Americans from receiving the medical care they need, and how their technology is being used to help. In this case, the Philips Foundation partnered with radiology organization RAD-AID in order to support access to quality healthcare for disadvantaged communities.

Graphic Design, Art Direction

Art Direction: Nicole Marie Rincon, Tramain Bentinck | Design: Tramain Bentinck | Studio: T Brand Studio | Illustrator: Cornelia Li | Editor: Daniel Simmons

Link to Site | Link to Artist

The page design was influenced by the colors and elements of various imaging scans, including the mouse cursor which features x-ray-like interactivity.

Illustrator Cornelia Li helped to bring the page to life with her abstract effects inspired by imaging technology, fitting within the radiology aspect of the narrative.

↑Back to Top